Is Great Value a Walmart brand? (when did it start, discontinued + more)

If you’ve been to Walmart before, you may have seen the Great Value brand throughout the store. You may have wondered if Great Value is a Walmart brand.

Well, if you’re interested in knowing more about Great Value, read on below to find out what I discovered while researching the subject!

Will Great Value be a Walmart brand in 2022?

Great Value is the most developed private label at Walmart, and hundreds of Great Value products will be available in 2022. Great Value can be found in household goods like garbage bags, lightbulbs, coffee creamers and toilet paper. Great Value is also available in the grocery department with frozen meals, frozen vegetables, breads, canned goods and cakes.

Would you like to know more details about Great Value, e.g. B. when it was started? If so, read on to get all the facts about this Walmart line of products!

When was Great Value introduced?

Great Value was first launched by Walmart in 1993, although some items were available in late 1992 before Great Value’s official launch.

Additionally, in 2009, Walmart enhanced the Great Value brand, bringing consumers more products at an affordable price, including more home goods and groceries.

Is Walmart Hiring Great Value?

Walmart hasn’t discontinued Great Value, and the brand has expanded to include more products and product categories in recent years.

Additionally, Walmart has expanded and relaunched the Great Value brand to better serve families who are on a budget and need to save money on groceries and household items.

However, there are inexpensive products that have been discontinued individually, such as inexpensive Tornado red soda and inexpensive instant oatmeal with flaxseed.

Where can you find the inexpensive brand?

Great Value is not only widespread and popular in the United States, but also in other countries around the world including the following:

  • Canada
  • Mexico
  • Chile
  • Nicaragua
  • Costa Rica
  • Brazil
  • Honduras
  • The saviour
  • Pakistan
  • India

Who makes the Great Value Brand for Walmart?

The Great Value brand is manufactured by many well-known national and second-tier companies and brands that you will recognize, such as:

  • Peter Pan
  • Sarah Lee
  • K Anderson Pretzels
  • blue rabbit
  • Musselman
  • Tyson
  • blacksmith field
  • Dannon
  • Procter & Gamble
  • NEWS
  • ConAgra
  • Kellogg
  • General Mills and more!

How Much Does Great Value Walmart Make?

The Great Value brand is an incredibly successful private label for Walmart, generating more than $27 billion in annual sales.

What is Walmart selling at Great Value?

Walmart sells thousands of products under the Great Value name, including thousands of home goods and groceries that consumers buy regularly, such as the following:

  • Toilet paper
  • lightbulb
  • garbage bag
  • Reusable storage bags
  • paper towels
  • cleaning supplies
  • paper plates
  • napkins
  • Coffee
  • vegetable oil
  • Vinegar
  • canned goods
  • coffee creamer
  • Treasure
  • syrup
  • drink mixtures
  • oatmeal
  • nuts
  • Dried fruit
  • bread
  • meat
  • Muesli
  • Cookies
  • cracker
  • sugar
  • Spices
  • Soup
  • Spices
  • pop
  • water
  • Beef jerky
  • Juice
  • granola bar
  • candy
  • pasta
  • Frozen vegetables
  • Frozen Dinners
  • cinnamon rolls
  • desserts and more!

Is value for money only available at Walmart?

You can only find inexpensive products at Walmart, and they’re not sold anywhere else, not even at Sam’s Club, also owned by the Walton family.

Is Walmart Great Value good?

You will find that the Great Value brand is worth buying and is a great product as most products are made by national brands although this may depend on what you are buying.

For example, some consumers have complained that Great Value bin liners are cheaply made and rip apart once partially full, so it’s better to pay for a name brand.

In contrast, everyone loves Great Value brand cookies because many of the flavors, like the mint and lemon varieties, are similar in texture and flavor to Girl Scout Cookies.

There are instances where Great Value’s muesli is better than the brand of the same variety, and Great Value’s coffee tastes almost identical to Folgers too.

Is an Inexpensive Brand Good for You?

Many Great Value brand foods are better for you than the brand competition, and most products are relatively healthy, although this depends on the product you are buying.

For example, Great Value brand Cookies and Cream ice cream is better for you than Breyer’s Oreo flavor, and it’s $2 cheaper too!

The Great Value Cookies and Cream ice cream has 15 grams of sugar compared to 20 grams of sugar at Breyer’s.

Additionally, the Great Value option has 55mg of sodium compared to 110mg in Breyer’s and there are 180 calories in Breyer’s compared to the 150 calories in Great Value.

Which cheap products should you avoid?

While Great Value makes many great products available to consumers, there are some Great Value items you shouldn’t buy, including the following:

  • Inexpensive creamy speculaas biscuit butter
  • High quality products
  • Cheap maple syrup
  • Large hearty breakfast sandwich at great value
  • Inexpensive tropic picks
  • Great value for money
  • Good value snack cakes
  • Inexpensive twist & shout biscuits
  • Inexpensive granola bars
  • Inexpensive Mac & Cheese

While these items are all edible, these specific products have a flavor that most people will find off-putting, and some don’t even come close to tasting or imitating the branded item.

However, it’s worth buying the majority of the grocery products in the Great Value line to try them out, especially if you’re trying to save money and have a lot of mouths to feed!

To learn more, you can also read our posts on who makes inexpensive products for Walmart, why Walmart is so cheap, and Walmart’s private label strategy.


Great Value is Walmart’s own brand, with most products made by national brands such as ConAgra, Sara Lee, Peter Pan, Procter & Gamble, and Tyson.

In addition, in recent years, Great Value has grown to include thousands more household items that consumers need, but they are much cheaper compared to branded brands. =