Do Amazon Reviews Affect Sales? (All you need to know)

Most online shoppers use reviews to learn more about a company or product and whether it’s worth buying or skipping.

It would be difficult to find an online store with more reviews than Amazon considering the e-commerce giant generates billions of dollars in revenue and has thousands of reviews on various products.

If you love shopping on Amazon, you might be wondering if Amazon reviews affect sales? The same thing occurred to me too, so I started researching, and here’s what came up!

Will Amazon Reviews Affect Sales in 2022?

Amazon reviews affect sales because the items with good reviews and high ratings appear first in searches, while items without much negative feedback appear lower down. Studies show that positive reviews can increase sales by 20%, which is why both Amazon and its millions of third-party marketplace sellers strive for happy customer reviews.

If you want to learn more about Amazon reviews and how they influence selling and shopping habits, read the rest of our guide!

How do Amazon reviews work?

If you’re an avid Amazon shopper, chances are you’ve seen your fair share of Amazon reviews and ratings.

Even if you don’t make a habit of reading reviews, you should see five yellow stars next to each Amazon listing, appearing solid to reflect the item’s five point rating.

Amazon reviews use a unique algorithm to calculate a product’s average star rating. The authenticity of the feedback, e.g. B. the verified purchase status and the timeliness of the rating is taken into account.

The average star rating of five is listed for all products on Amazon unless they are brand new and have no reviews yet.

Ratings and reviews go hand in hand, highlighting customer experiences and the things people like and dislike about certain products.

While a 5 star rating is the best of the best, many quality products also receive 3 and 4 star ratings. All of this information can influence the final purchase decision.

Think of it this way: if you bought a specific item from Amazon, say a new pair of shoes, and there were two similar options but with different average ratings, you’re more likely to choose the higher-rated shoes.

People love peace of mind when shopping, especially online, and reviews give them a nudge in the right direction that other shoppers will also enjoy the product.

How do Amazon reviews affect sales?

It’s no wonder why Amazon sellers care a lot about reviews and ratings as they influence consumer opinion and can either boost business or hurt sales depending on reviews and ratings.

Amazon reviews impact sales by highlighting the pros and cons of items that can make or break sales for many buyers who are on the fence.

However, Amazon reviews go beyond giving customers a better idea of ​​what to buy and what to skip.

With thousands of items available in every Amazon category from clothing to garden, toys to automobiles, only one item can be at the top of each page.

When you search for a specific item on Amazon using the search bar, you’ll see the top-rated products with mostly positive reviews.

Amazon uses a special algorithm to track product reviews and ratings, sending the most popular and well-received products to the top of the list.

When a seller lists a new product on Amazon that has no reviews, it will appear among the top selling items for that category.

It’s only fair that the most popular items get a prominent place on Amazon pages, which is why reviews can affect sales.

The better the reviews and ratings, the more likely a product is to gain traction and gain greater visibility on Amazon’s massive shopping platform.

The higher the product ranking, the higher the sales. As products get more positive reviews and more sales, they continue to climb the ladder and should soon find more buyers on Amazon.

Good reviews and ratings are the best way for Amazon merchants to make an impact and maximize sales potential.

Can Sellers Change Ratings on Amazon?

It’s really easy for buyers to leave an Amazon review, which is both a positive and a negative for Amazon sellers who cannot edit or remove reviews directly.

Like everything in life, it’s impossible to please everyone, and Amazon retailers must be prepared for some people to complain about very small details or give a bad review, even when it doesn’t seem justified.

On the other hand, customers deserve to get what they pay for and sometimes an item may not live up to expectations.

That’s why Amazon sits in the middle, allowing buyers to leave a verified review on items they’ve purchased through Amazon and letting sellers act on customer feedback in hopes of clearing up confusion.

While sellers can respond to negative customer feedback and try to resolve the issue, they cannot pressure customers to change their feedback or offer illegal inducements for a better rating.

As outlined in Amazon’s Seller Central policies, sellers must follow specific guidelines when communicating with buyers about negative feedback and ratings.

At the end of the day, Amazon’s review policy means buyers have the ability to influence sales through the power of their reviews and ratings.

The more positive things buyers say about Amazon products, the greater the visibility of those listings on category and search results pages.

The more negative feedback the listings receive, the more likely they are to slide down Amazon site rankings.

What are Amazon Reviews?

The internet in general has become the top spot for customer reviews, with all kinds of services and products being reviewed by real users.

Amazon is no exception as the company remains committed to transparency and encourages customers to be open and honest about the products they buy.

Amazon reviews are on product listing pages and with over 12 million items for sale you can only imagine how many reviews Amazon has in total.

If you search for some of your favorite items on Amazon.com or the Amazon app, you might see dozens, if not hundreds, of customer reviews.

The review process involves leaving written comments and choosing a star rating level, which influences sales by giving potential customers insights into the pros and cons of purchasing each product.

How do I leave an Amazon review?

Leaving an Amazon review is easy as you can rate items you have purchased that are saved in your orders as well as other offers you find on Amazon.

To rate a previously ordered item, simply go to your orders and click on the option to leave a product review.

Amazon asks you to give it a five-star overall rating, along with secondary rating attributes like sturdiness, durability, and how good it is.

Next, you can add a headline that highlights the main thought you have about the product.

This can be something like “worthwhile investment – would buy again” or “not worth the price”. It just depends on your personal experience and you should aim to be as honest as possible.

To complete the review, you can add a photo or video if you wish, as well as a written part describing your experience with the product.

This can be as short or as long as you like, but remember, the more detail you provide, the more legitimate your review will appear, both to Amazon and other buyers.

Also note that Amazon allows you to rate items that you didn’t actually buy.

If you scroll down to reviews on any product listing page, you can click Leave a Review and follow the same process as if you actually bought the item.

Remember, whatever you write can influence the decisions of other buyers.

To learn more about Amazon, you may also be interested in finding out whether or not Amazon reviews are fake, how many orders Amazon receives per minute, and whether it’s safe to shop on Amazon.

Conclusion

Amazon has more than 12 million products for sale, and most products have tens, hundreds, or even thousands of reviews and ratings.

This form of customer feedback plays a valuable role in overall Amazon sales as the top rated products receive a better ranking on Amazon.

This means that products with thousands of positive reviews and ratings can generate more views and sales by appearing at the top of search results and category pages compared to items with lots of negative feedback.

This motivates Amazon sellers to offer great products and customer service as items with strong reviews and rankings become more popular on Amazon, which in turn generates higher sales.